Norwegian Cruise Line's new cruise ads are intended to hit the consumer market. They also aim to appeal to women. Princess Cruises (Costa Cruises) and Celebrity Cruises (Celebrity Cruises) have also launched new advertising campaigns. Let's have a look at some. Which are the best? Which are the most important for cruise passengers?
Norwegian's new ads aim to hit the consumer market
Norwegian Cruise Line has launched a new $100 million brand campaign. The campaign aims at building a brand identity and appealing to the consumer market. The Norwegian Cruise Line has long been known for their "freestyle" cruising experience. The ads will span all consumer touch points, from travel agents to guests.
A brand essence video is featured in the campaign, which showcases Norwegian cruisers' passion and enthusiasm. The video is set to Queen’s "I Want to Break Free." The new advertisements will run for six consecutive weeks and will be broadcast on 41 television channels. ABC will air a 30-second spot and seven national cable networks will air two 15-second spots.
Celebrity Cruises launches a new advertising campaign
The new ad campaign from Celebrity Cruises aims to inspire customers to book a vacation. It is set to the hit song "What a Wonderful World", and features footage featuring exotic animals and people enjoying cocktails. Celebrity Cruises is your chance to see the wonders of the globe.
Celebrity's new campaign aims to capture the interest of customers who are booking a cruise for winter 2020 and 2022. Celebrity is spending millions on its new advertising campaign to attract more customers. The company's executives acknowledged that the current climate is challenging for consumers and businesses alike and have taken positions regarding a number of issues, such as the rise of hate crime in France and the United Kingdom.
Princess Cruises' ad campaign
Princess Cruises' new campaign aims to change people's perceptions about cruising. It is made up of a series of TV spots, print ads, radio ads, and digital ads. These ads emphasize the positive aspects and positive effects of cruising. Based on Princess research, the ads reflect people's desire for deeper relationships and new experiences after a cruise.
The company's first advertising campaign in a decade will be this campaign. This campaign is the largest in the industry and will cost $20 million. It will be shown on both cable and network television, as well online. The campaign will also feature a series of print ads, which will appear in Travel & Leisure, USA Today, and other publications.
Costa Cruises' ad campaign
Costa Cruises recently launched an advertising campaign in six European key markets. This campaign was inspired from the brand’s slogan "The vacation we miss" The video was made by DUDE (a creative agency under the direction of Lorenzo Picchiotti & Livio basoli). The campaign also includes a holiday wall that will be continuously updated with new content.
The ad campaign will run across various platforms, including television, cinemas, and online. The ad will be featured on all of the company's social networks in all countries. It will also appear in point-of sale materials at travel agencies. Costa Cruises' first campaign, it will be running throughout the holiday season.
FAQ
What is a cruise ship vacation?
It is best to describe a cruise-ship vacation as an all inclusive experience, where everything is provided for. Access to all amenities, such as restaurants, spas and entertainment, as well as activities and excursions, is available. It's not only a place to rest and eat, but also a chance to have fun and relax. All you have to bring is your senses of adventure.
Can I book my cruise prior to or after I have booked my airfare?
It depends on which part of the world you are traveling to. You should book your cruise in advance to have more flexibility regarding dates. Plan your cruise around dates you know are best, such as if you plan to travel to Europe in summer. To avoid paying high season prices, book your cruise if you're going to Asia or South America.
Which place should I take on my cruise vacation?
It is important to consider the places you wish to visit if you are looking for different ports of calls. This information will help you narrow your search. You might choose a cruise that includes places such as Alaska and Bermuda, Canada, England. France. Greece. Italy. Spain. Turkey. You might be more interested in beaches and watersports if you choose to include destinations like Jamaica, Aruba or the Bahamas, Costa Rica. Panama, Hawaii, Tahiti, Tahiti, Costa Rica, Panama.
Statistics
- You can save 15% off the total price if you book in advance of your trip. (travel.usnews.com)
- If you're traveling alone, you may also need to factor in a single supplement, adding up to as much as 100% of the cruise fare. (travel.usnews.com)
- For an example of savings, Royal Caribbean offers up to a 40% discount with a dining package. (travel.usnews.com)
- In addition, 10 to 15 percent gratuity is typically added to bar bills — for alcohol and soft drinks — and gratuities are applied to spa treatments. (cruiseline.com)
External Links
How To
How to book a cruise
Booking a cruise through a travel agency is the best way to do so. This service will include booking your cruise, organizing your flights and accommodations, handling insurance issues and making payment arrangements. Your agent will ensure that you receive the best deal and take care of everything.
If you want to save money, there are many ways to do this. Some people choose to go direct to the cruise line and buy their tickets directly. You can compare the prices of different offers and check them out against what you would have paid if you had booked through a travel agency. A specialist online comparison site, such as CruiseCompare.com, is another option. You can simply enter your details on the website to find out which companies offer you the best price. You can book it once you have found one that suits you.
You have other options if your willing to do some digging. You could search online for a company that offers a package deal, where you can combine flight and accommodation. These packages are offered by many websites.
You could also ask friends and family members about their experiences with different cruise lines. These people might be able give you some insight into the suitability of particular cruises for you.